LIV aims to be the best customer car magazine in the world, reflecting Volvo's strategy through humanity, safety and Scandinavian design. It dispels any remaining old Volvo stereotypes with stimulating content about Volvo's sexy, ultra-safe new cars and brings the reader stories about amazing, unsung heroes who are making the world a better place. It is a high quality, intelligent magazine that reflects the mindset and values of its very intelligent, affluent audience – Volvo owners.
LIV's primary aims are to be an entertaining and informative magazine and to boost customers' loyalty and pride in owning a Volvo through knowledge about this remarkable car company.
