electric! magazine

The recently launched Virgin Media brand was looking to reinforce its brand awareness and customer experience with a bi-monthly entertainment focused customer magazine.

Redwood's solution, electric!, is a creative concept that challenges the conventional customer magazine market and engages customers in a compelling way so that they get the most out of Virgin Media. more

electric! is all about discovery and surprise, talking to readers in a simple, straightforward and accessible way. The tone of the magazine is irreverent, which is reflected in the format and design, with easy-to-find entertainment sections, quirky features and lavish photography.

Two pilot issues are being mailed to a test group of 250,000 customers with a view to showing that the magazine will impact positively on customer spend and loyalty in a way that is still in keeping with the Virgin brand. close