Sotheby's Art & Travel Guides

The role and purpose of the guides is to raise Sotheby's profile in the Contemporary Art market and remind customers of Sotheby's authority in the field. more

Editorial commissioned from some of the UK and America's best art and travel writers and artists has created an independent environment in which to position the credentials of Sotheby's contemporary experts.

Guides, by their very nature are useful, collectable and authoritative and the Sotheby's guides, with their striking, modern design and user-friendly format, coupled with thought-provoking, informative editorial in a Sotheby's tone are no exception.

Mailed to Sotheby's top customers and distributed through private jet centres in Europe and North America and in suites of a selection of exclusive hotels, these quarterly guides offer Sotheby's clients added value, strengthening client loyalty and brand awareness. close

 

Reside magazine – luxury homes and lifestyles around the world

Through Redwood's relationship with Sotheby's auction house, we have created Reside for Sotheby's International Realty, a luxurious biannual lifestyle and property magazine, mailed to 100,000 international clients as a supplement to Sotheby's Preview and distributed through affiliates.

The primary objective of Reside is to sell property and stimulate new instructions. Reside also supports the broader Sotheby's brand through its design and editorial style – inviting, discreet, savvy and refined – ultimately linked to the visual style of Preview. This goal is reinforced by incorporating relevant links to Sotheby's auction activity, which reflects the fact that readers of Reside may not be collectors.