V-ZINE puts readers on the edge of the driver's seat. Published four times a year on behalf of Shell, it is distributed throughout Europe and Malaysia to over 750,000 members of the Shell V-Power Club.
A premium magazine for a premium audience, it blends the thrill of driving with the glamour of a destination, while offering VPC members exclusive behind the scenes glimpses of Ferrari in Formula One, Audi at Le Mans and in ALMS and Ducati on road and racetrack – all Shell's partners in motor sport. more
Distributed exclusively to members of the Shell V-Power Club – those customers who buy over 300 litres per quarter – the magazine seeks to capture the combination of power and control. Through driving the most exciting new cars and bikes in some of the world's most inspiring locations, touring iconic cityscapes by night or embarking on life-changing journeys, the magazine inspires readers to jump in the driving seat and create a road trip of their own.
In addition to encouraging responsible use of fuel, glimpsing into the future of the petroleum industry and helping readers understand what it takes for Shell V-Power to operate at the cutting edge of motor sport, V-ZINE also gathers together the thoughts of wisdom from key figures in the motor industry. And with customers' lifestyles reflected through fashion and accessories, and 'destinations to drive for' provided by Hip Hotels, it is an ideal portal for advertisers to reach a responsive, affluent audience.
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