REDWOOD - Clients - Royal Mail

Royal Mail

Five titles, one content strategy

Redwood has developed an integrated magazine strategy for Royal Mail, comprising five separate titles tailored to its diverse business and internal audiences.

PROJECT OVERVIEW

CONTACT MAGAZINE

SORT IT MAGAZINE

BACK TO OUR CLIENTS

		Let's communicate Sometimes, you need to say different kinds of things about your business to different groups of people. For Royal Mail, we've developed two distinct strands of communication to make sure we talk clearly to exactly the right group. more The first strand is a trio of magazines – Contact, Sort it and Smart – designed to engage business customers. Royal Mail is the UK's biggest postal service operator, right at the heart of many businesses' operations, and we want to speak to distinct sectors inside those organisations – take a look below and you'll see what we mean.The second but no less important strand is Royal Mail's internal communications titles, Courier and a new modern management magazine. Having one integrated Redwood team working across the whole portfolio means the right message gets to everyone, in the way they're ready to hear it. Want to find out more about the project? Watch the short video message, left, from Account Director Sharon May. close
		Click on the video screen, left, to view the film

		Contact Contact is Royal Mail's ground-breaking, quarterly thought leadership magazine for senior marketers in blue-chip companies. The title casts Royal Mail in a new light – as an organisation humming with possibilities, responsive to change, and always seeking fresh ways to build a strong rapport with customers. It makes sure this audience view Royal Mail as a key strategic partner and the industry's top player in mail and direct marketing. more This award-winning magazine has a circulation of 25,000 and its content focuses on marketing, showcasing examples of fantastic direct mail creative while investigating some of the big issues that the marketing community currently faces.Contact was awarded Most Effective B2B Title at the APA Awards 2006 and, more recently, Best Designed B2B Magazine at the Magazine Design Awards 2007. close
		Click on the magazine cover, left, to view sample pages of this magazine

		Smart Simply the handbook for the modern entrepreneur, Smart is full of the tools small businesses need to help them put down roots and grow from acorns to mighty Norwegian conifers. There are hints and tips and gallons of invaluable practical advice, as well as words of wisdom from successful practitioners on how to solve the business challenges they face. And through it all, we demonstrate just how big a part Royal Mail can play – and has played – in helping small businesses overcome barriers and become the visions their owners cherish and are determined to achieve. Smart is quarterly magazine with a 40,000 circulation. It is mailed direct to owners and managers in small and growing businesses.

		Smart online... Is the on-line partner to Smart magazine. SmartOnline is packed full of step-by-step guides, success stories and business trends which clearly illustrate the vital part Royal Mail has to play in the marketing strategies and delivery promises of small to medium sized businesses. There’s an archive of films of one-minute mentors who range from entrepreneurs to marketing experts. Each offers their own brand of business wisdom to questions about starting-up, winning and keeping customers and growth strategies for the future. Smart on-line is part of the Royal Mail Website. Click on the website image, left, to visit Smart online

		Sort it With a circulation of 25,000, Sort it gets sent direct to personal assistants and mailroom managers working at Royal Mail's top business clients. It's stuffed with practical tips, plus loads of information about handy Royal Mail services that all, taken together, help this readership manage their daily roles faster and more effectively. Click on the magazine cover, left, to view sample pages of this magazine

		Courier A monthly entirely for Royal Mail employees, Courier is a vital channel in communicating the huge business transformations happening at Royal Mail. It delivers news and views, and shares best practice from across the organisation. Courier is a massively important part of Royal Mail's heritage, keeping frontline postal workers connected to each other and to the business. It has a circulation of 280,000.