Oli combines high street fashion with exclusive designer ranges and unique Oli sub-brands which customers can mix and match to create their own look.

Find out more about Oli from Shoot Producer Jane Everett in this video, left.

The 704-page Style Guide is aimed at 25-35-year-old fashionable women with a disposable income and features 4,000 fashion and home items. It is designed to inspire and inform customers with the latest fashions and trends.

The Oli Style Guide is distributed to 1.8 million potential customers, direct to homes and via retail partners, including Boots and Borders. The central objective is to drive Oli customers from the Style Guide to the website, where there is new web-exclusive product, further imagery and videos.

Click on the magazine cover, left, to view sample pages of this magazine

Redwood brings an editorial approach the Oli Style Guide and website, working as an extension to the Otto creative department to produce the catalogue and all still and moving images for the website.

The website includes monthly magazine content, celebrity looks, profiles of the designers, and interactive content.

It also features web-exclusive products.

Click on the website image, left, to visit the Oli website

To bring Oli to life we have created interactive online content, including behind-the-scenes video footage on the making of Oli, catwalk videos and interviews with designers, models and the Oli creative team.

Click on the video screen, left, to view the film

Redwood produces mid-season, Christmas and other retention publications, together with newsstand inserts to attract new customers and keep Oli at the forefront of existing customers' minds.

As well as newsstand inserts, Redwood creates individual inserts that change on a monthly basis and are mailed out to customers with their clothing orders and statements.