Your M&S Magazine has an in-depth conversation with the M&S customer. It builds on the style and tone of the TV and press advertising, but moves it one step on from 'hello, I'm here' to a deeper dialogue of 'help me, guide me'.

It is the only communication M&S has that can do this – with around 4.6 million readers per issue, this means M&S can have over 18 million, 30-minute customer conversations a year. This is very powerful and these conversations convert directly into sales and profit.

Within the Marks & Spencer website, each month Redwood produces an Editor's Choice page of content, driving certain fashion products, trends and looks.

This page not only drives customers into store but also back to the Your M&S Magazine.

Click on the website image, left, to visit the M&S website

Redwood produces 10 M&S publications that serve as direct selling tools. We call them magalogues – the editorial tone and design spirit of a magazine applied to a catalogue.

These conversation-pieces illustrate the broad range of products, from flowers to food, that can be purchased in a variety of ways. They are communication tools that educate, inspire and inform customers of the direct purchasing and gifting opportunities that are available from M&S.