The directional department store Harvey Nichols wanted a smart and chic way to alert its discerning customers to the latest catwalk trends and key items in store, to drive customers back to the shop.
Small functions as a communication tool to flag up new looks and new items on the shop floor for customers – it features sharp, fashion-forward photography and trend-driven stories. It is a pocket-sized monthly magazine, with a circulation of 20,000, that is mailed to Harvey Nichols' top customers with their monthly Harvey Nichols card statements.
