Since its launch three years ago, Change has made a significant impact on Co-operative Financial Services' business as well as reinforcing its all-important ethical brand values. It has won the APA award for Most Effective Finance Magazine for the last two years. more
Change was launched to support the merger of Co-operative Insurance Services and the Co-operative Bank, helping customers understand the breadth of the financial offering and the unique ethical positioning that underpins Co-operative Financial Services.
Research and product sales uplift have proved the magazine's effectiveness, and customers report that they are more satisfied with their relationship with the Bank and Insurance services, as well as being rewarded for their loyalty.
Redwood has led the way in making finance friendly through Change, something highlighted by the fact that other titles are now following suit in placing strong, original editorial content and real life experiences at the forefront of their offers in this area. close
