Launched in Spring 2007, Redwood won the customer communications contract for 'Ways to Help Save Energy and Money', the energy efficiency programme from British Gas, earlier this year. The programme targets one million British Gas customers who have expressed interest in saving money on energy by adopting more environmentally friendly forms of energy consumption.

We publish Ways to Help Save, a 24-page mini magazine mailed biannually to British Gas customers which is packed with useful energy-saving and environmentally friendly ideas.

Its objective is to raise customers' awareness of green issues and grow the company's energy efficiency business – from home insulation and green gadgets to energy-saving boilers – while improving the brand image of British Gas.

We are also creating online content for the campaign website to support the activity, providing British Gas customers with information, hints and tips from other customers, as well as specially commissioned videos giving energy-saving advice.

Click on the website image, left, to visit the Energy-savers website

We have created video content to show how you can have your house energy-audited by British Gas to see how you can save energy and money.

This is one of many specifically commissioned 'How to' videos for the website, designed to bring the brand to life and to physically demonstrate how customers can save money and energy in simple and practical ways.

Click on the video screen, left, to view the film

To support the website and the magazine, we are producing branded emails that follow the design, tone and content of programme.

Click on the email image, left, to view a sample of our email activity