Boots Parenting Club

The club was launched, through Redwood, in 2005 as an offline programme of magazines, DM, and exclusive offers, written by parents for parents. We launched the club's online programme in 2006, including a dedicated microsite, online offers, exclusive downloadable content, and a monthly e-mail programme, segmented by lifestage. more

Redwood has partnered Boots every step of the way, from the initial research stages and launch of their Parenting Club, to the strategic planning, implementation, execution and fulfillment of a complex multi-channel programme.

Our multi-channel content combines information, inspiration, humour and honesty with an authoritative approach that underpins the trust and expertise of this leading brand.

Boots Parenting Club members visit the store more often and, on average, they spend 74% more than Boots shoppers with young children who are not members of the club.

Boots Parenting Club online

Members have exclusive access to a dedicated website, which provides up-to-the-minute expert advice, information and parenting news, and exclusive downloadable content and tools. The site also provides a forum for members to share their parenting experiences and to access authoritative advice from Boots experts. close

Click on the website image, left, to visit the Boots Parenting Club website
 
 

Magazines

Parenting Club members receive free glossy magazines, tailored to their life stage. The magazines combine expert advice, inspiration, humour and honesty, delivered via an authoritative approach that underpins the trust and expertise of this leading brand.

Click on the magazine cover, left, to view sample pages of this magazine
 
 

Email

Members can sign-up to receive a monthly e-newsletter from Boots Parenting Club, which provides the latest information about their pregnancy stage or child's health and development.

Emails also keep members abreast of their latest exclusive offers and what's new in store.
 
 

Mailed loyalty programme

Loyalty packs are mailed to members on a regular basis, containing tailored information, free glossy magazines, celebration and birthday cards, coupon books packed full of exclusive member treats and offers and mailers containing specific advice about key life stages for parents such as 'weaning' or 'learning through play'.