POWERFUL STUFF
Like all Virgin brands, Virgin Media is about freshness, openness and honesty. To match up with this vibrant brand, Redwood produces electric! magazine, a witty entertainment-focused magazine for Virgin Media customers.
electric! magazine
electric! is the award-winning entertainment magazine sent to 400,000 Virgin Media customers. It challenges the typical customer magazine conventions and has been described by industry judges at the APA awards as "like looking at the future of publishing".
From the uncompromising design to the irreverent and witty tone of voice, electric! is a unique proposition: communicating brand values and sales messages in a clear and concise way alongside high quality editorial that rivals anything on the newsstand. It proves you can push creative boundaries, while still remaining on-brand.
From the uncompromising design to the irreverent and witty tone of voice, electric! is a unique proposition: communicating brand values and sales messages in a clear and concise way alongside high quality editorial that rivals anything on the newsstand. It proves you can push creative boundaries, while still remaining on-brand.
electric! online
electric! online is a monthly digital magazine for Virgin Media launched in October 2008 to complement the print version. It maintains the irreverent and witty editorial and design stance of its sister publication while also showcasing innovative animation and functionality envied by its rivals.
Currently emailed to a million subscribers monthly, electric! online is all about entertainment; promoting the client's brand and products whilst amusing its readership.
Currently emailed to a million subscribers monthly, electric! online is all about entertainment; promoting the client's brand and products whilst amusing its readership.
electric! social media
electric! uses social media to engage with the audience via a regular TV recommendations service on Twitter (twitter.com/electricmag). This extends the electric! remit of making sense of the TV listings via daily updates.
A new electric! Facebook page (http://tinyurl.com/electriconfacebook) will provide a link between online and print versions of the magazine, with discussions, groups and readers' questions for interviewees coming in 2010.
A new electric! Facebook page (http://tinyurl.com/electriconfacebook) will provide a link between online and print versions of the magazine, with discussions, groups and readers' questions for interviewees coming in 2010.
