POWERFUL STUFF

electric! is the bi-monthly entertainment magazine sent to one million Virgin Media customers that is challenging typical customer magazine conventions. From the uncompromising design to the irreverent and witty tone of voice, electric! is a unique proposition: communicating brand values and sales messages in a clear and concise way alongside high quality editorial that rivals anything on the newsstand. It proves you can push creative boundaries, while still remaining on-brand.

electric! online is a monthly digital magazine for Virgin Media launched in October 2008 to complement the print version. It maintains the irreverent and witty editorial and design stance of its sister publication while also showcasing innovative animation and functionality envied by its rivals.

Currently emailed to a million subscribers monthly, electric! online is all about entertainment; promoting the client's brand and products whilst amusing its readership.

electric! uses social media to engage with the audience via a regular TV recommendations service on Twitter (twitter.com/electricmag). This extends the electric! remit of making sense of the TV listings via daily updates.

A new electric! Facebook page (http://tinyurl.com/electriconfacebook) will provide a link between online and print versions of the magazine, with discussions, groups and readers' questions for interviewees coming in 2010.