DRIVEN BY
V-POWER
When Shell was looking to build further customer loyalty beyond its existing Shell V-Power Club points reward scheme, it chose Redwood to deliver a magazine which would reinforce the premium performance of Shell V-Power petrol and diesel fuels through dynamic editorial.
V-ZINE magazine
V-ZINE puts readers on the edge of the driver's seat. Published four times a year, it is distributed in the UK, Italy, Poland, Greece and Malaysia to over 400,000 members of the Shell V-Power Club.
A premium magazine for a premium audience, it blends the thrill of driving with the glamour of a destination, while offering Shell V-Power Club members exclusive behind the scenes glimpses of Ferrari in Formula One and in Gestione Gran Turismo, and Ducati on road and racetrack - all Shell's partners in motor sport.
Through driving the most exciting new cars and bikes in some of the world's most inspiring locations, touring iconic cityscapes by night or embarking on life-changing journeys, the magazine inspires readers to jump in the driving seat and create a road trip of their own. more
A premium magazine for a premium audience, it blends the thrill of driving with the glamour of a destination, while offering Shell V-Power Club members exclusive behind the scenes glimpses of Ferrari in Formula One and in Gestione Gran Turismo, and Ducati on road and racetrack - all Shell's partners in motor sport.
Through driving the most exciting new cars and bikes in some of the world's most inspiring locations, touring iconic cityscapes by night or embarking on life-changing journeys, the magazine inspires readers to jump in the driving seat and create a road trip of their own. more
Technical insight into Shell's fuels and oils, with interviews and insight pieces from Shell experts, brand ambassadors and advocates further reinforces loyalty.
In addition to encouraging responsible use of fuel, glimpsing into the future of the petroleum industry and helping readers understand what it takes for Shell V-Power to operate at the cutting edge of motor sport, V-ZINE also gathers together thoughts of wisdom from key figures in the motor industry. And with customers' lifestyles reflected through fashion and accessories, and 'destinations to drive for' provided by Hip Hotels, it is an ideal portal for advertisers to reach a responsive, affluent audience. close
In addition to encouraging responsible use of fuel, glimpsing into the future of the petroleum industry and helping readers understand what it takes for Shell V-Power to operate at the cutting edge of motor sport, V-ZINE also gathers together thoughts of wisdom from key figures in the motor industry. And with customers' lifestyles reflected through fashion and accessories, and 'destinations to drive for' provided by Hip Hotels, it is an ideal portal for advertisers to reach a responsive, affluent audience. close
V-ZINE videos
As part of its online presence - exclusive to members of the Shell V-Power Club the V-ZINE editorial team produces video content linked to its features, enriching the story, driving readers of the magazine to Shell.com and further encouraging advocacy.
V-ZINE online
Creating an online presence for V-ZINE, the editorial team repurposes features found in the magazine for online users visiting Shell.com. Tailored individually to the UK, Italy, Poland, Germany, Greece, Singapore and Australia, V-ZINE online extends the conversation or makes editorial available to a broader audience which otherwise wouldn't enjoy any such loyalty communication platform.
Go Smart catalogue
Redwood created Go Smart to help Shell improve its communication with customers and maximise return on investment from the outstanding editorial content produced by V-ZINE magazine.
Distributed four times a year to customers in Hungary, Bulgaria, Slovakia and the Czech Republic, Go Smart blurs the boundaries between the functional role of a catalogue and aspirational, informative positioning of a magazine. Redwood oversees all design, production, sourcing of local market journalists and management of language translation, and this approach gives each local Shell market a great degree of flexibility.
Distributed four times a year to customers in Hungary, Bulgaria, Slovakia and the Czech Republic, Go Smart blurs the boundaries between the functional role of a catalogue and aspirational, informative positioning of a magazine. Redwood oversees all design, production, sourcing of local market journalists and management of language translation, and this approach gives each local Shell market a great degree of flexibility.