5 TITLES 1 STRATEGY
Redwood has developed an integrated magazine strategy for Royal Mail, comprising five separate titles tailored to its diverse business and internal audiences.
Contact magazine
Contact is Royal Mail's ground-breaking, quarterly thought leadership magazine for senior marketers in blue-chip companies. The title casts Royal Mail in a new light - as an organisation alive to possibilities, responsive to change, and always seeking fresh ways to build a lasting rapport with customers. It makes sure this audience view Royal Mail as a key strategic partner and the industry's top player in mail and direct marketing.
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This multi-award-winning magazine has a circulation of 25,000. Its content focuses on marketing, showcasing examples of fantastic direct mail creative, while investigating some of the big issues the marketing community currently faces. Contact was awarded Most Effective B2B Title at the 2006, 2007 and 2008 APA Awards, won the Innovation and Brand-building category at the prestigious BSME Awards in 2008, and scooped Best Designed B2B Title at the 2008 APA Creative Awards. It was also Highly Commended in the Editor of the Year category at the 2009 APA International Customer Publishing Awards. close
Sort It magazine
With a circulation of 20,000, Sort It is sent direct to mailroom decision makers and managers drawn from Royal Mail's top business clients.
It's packed with practical tips and information, peer-to-peer case studies and expert advice about vital Royal Mail services and highlights the expertise it can offer to help businesses save time and money in increasingly tough times. The concise, accessible tone makes fast work of complex information so the readership can get on and fulfil their daily roles more effectively.
It's packed with practical tips and information, peer-to-peer case studies and expert advice about vital Royal Mail services and highlights the expertise it can offer to help businesses save time and money in increasingly tough times. The concise, accessible tone makes fast work of complex information so the readership can get on and fulfil their daily roles more effectively.
Courier
A monthly publication for Royal Mail employees, Courier is a vital channel in communicating about the huge business transformations happening at Royal Mail. It delivers news and views, and shares best practice from across the organisation. Courier is a massively important part of Royal Mail's heritage, keeping frontline postal workers connected to each other and to the business.
Video content
At the heart of the Growth campaign, launched in October 2008, is the message that Royal Mail in the 21st century is much more than a mail delivery service - it's a partner that can help your business grow.
This film brings that message to life, with the different sections reflecting Royal Mail's top priorities and achievements, such as the growth of its fulfilment business in line with the explosion in online shopping, its environmental credentials and how mail works in a digital age.
This film brings that message to life, with the different sections reflecting Royal Mail's top priorities and achievements, such as the growth of its fulfilment business in line with the explosion in online shopping, its environmental credentials and how mail works in a digital age.
UnLtd
UnLtd magazine offers big ideas to small businesses. We go out to 20,000 Royal Mail customers. Their industries and experiences are many and varied but they are united by their growth potential and hunger for business and marketing knowledge. Our editorial strategy showcases Royal Mail's products and services through practical business insights and real-life examples of the valuable role Royal Mail can play in partnering with businesses to help them build their enterprise in a competitive marketplace.
Easy-to-access copy offers advice, information and inspiration from their peers, Royal Mail and industry experts plus many of the UKÕs leading entrepreneurs.
Easy-to-access copy offers advice, information and inspiration from their peers, Royal Mail and industry experts plus many of the UKÕs leading entrepreneurs.
Mail Media Centre Website
MMC is a one-stop online resource for the direct marketing industry. Launched in March 2009, it reinforces the value of direct mail in todayÕs multi-channel media environment by providing research, data and consumer insights on its use. With a similar audience to Contact, the MMC website features opinions from industry heavyweights such as Rory Sutherland of Ogilvy Group UK, and Patrick Collister, editor of Directory. The site also offers creative inspiration through a pop-up carousel showcasing exciting campaigns from across the globe.
So far 2,948 registered users have downloaded 10,439 of the site's documents, and the site has established itself as an invaluable industry tool. It is also helping to drive visitors to the Infobank, the MMC's resource centre in Covent Garden, London, which offers free access to the latest data on target audiences, market sectors and industry trends.
So far 2,948 registered users have downloaded 10,439 of the site's documents, and the site has established itself as an invaluable industry tool. It is also helping to drive visitors to the Infobank, the MMC's resource centre in Covent Garden, London, which offers free access to the latest data on target audiences, market sectors and industry trends.
