5 TITLES 1 STRATEGY

Contact is Royal Mail's ground-breaking, quarterly thought leadership magazine for senior marketers in blue-chip companies. The title casts Royal Mail in a new light - as an organisation alive to possibilities, responsive to change, and always seeking fresh ways to build a lasting rapport with customers. It makes sure this audience view Royal Mail as a key strategic partner and the industry's top player in mail and direct marketing. more

Smart is Royal Mail's handbook for small businesses, full of tools to help them grow and achieve their potential. There's advice from industry experts to help operators manage the tough daily challenges they face. There are case studies from other businesses who've been there and done it, and there are words of wisdom from leading entrepreneurs to inspire and give insight.

Through it all, we demonstrate how Royal Mail can partner small businesses towards success, whether they're sole traders or global e-tailers. The Smart combination of inspiration and know-how simply makes understanding business issues less of a chore.

Smart is quarterly magazine with a 40,000 circulation. It is mailed direct to owners and managers in small and growing businesses.

Smart online the web-based partner to Smart magazine. Smart online is packed full of step-by-step guides, success stories and business trends which clearly illustrate the vital part Royal Mail has to play in the marketing strategies and delivery promises of small to medium sized businesses. There's an archive of films of one-minute mentors who range from entrepreneurs to marketing experts. Each offers their own brand of business wisdom to questions about starting-up, winning and keeping customers and growth strategies for the future.

With a circulation of 25,000, Sort is sent direct to mailroom decision makers and managers drawn from Royal Mail's top business clients.

It's packed with practical tips and information, peer-to-peer case studies and expert advice about vital Royal Mail services. The concise, accessible tone makes fast work of complex information so the readership can get on and fulfil their daily roles more effectively.

A monthly publication for Royal Mail employees, Courier is a vital channel in communicating about the huge business transformations happening at Royal Mail. It delivers news and views, and shares best practice from across the organisation. Courier is a massively important part of Royal Mail's heritage, keeping frontline postal workers connected to each other and to the business.

At the heart of the Growth campaign, launched in October 2008, is the message that Royal Mail in the 21st century is much more than a mail delivery service - it's a partner that can help your business grow.

This film brings that message to life, with the different sections reflecting Royal Mail's top priorities and achievements, such as the growth of its fulfilment business in line with the explosion in online shopping, its environmental credentials and how mail works in a digital age.

MMC is a one-stop online resource for the direct marketing industry. Launched in March 2009, it reinforces the value of direct mail in todayÕs multi-channel media environment by providing research, data and consumer insights on its use. With a similar audience to Contact, the MMC website features opinions from industry heavyweights such as Rory Sutherland of Ogilvy Group UK, and Patrick Collister, editor of Directory. The site also offers creative inspiration through a pop-up carousel showcasing exciting campaigns from across the globe.

So far 2,948 registered users have downloaded 10,439 of the site's documents, and the site has established itself as an invaluable industry tool. It is also helping to drive visitors to the Infobank, the MMC's resource centre in Covent Garden, London, which offers free access to the latest data on target audiences, market sectors and industry trends.