THE EMOTION
OF MOTION

Zoom-Zoom is an expression of the lifestyle associated with owning a Mazda - the thrill of a new experience and the exhilaration of driving. It is youthful but not juvenile, fun, stylish and distinctive. Some 60 percent of the magazine content is shared across the world with the remaining pages created specifically for each market. It's a magazine with a global reach, but a local audience.

Launched in late 2007, the objective of Zoom-Zoom is to increase customer loyalty and retention levels while also improving customers' understanding of the Mazda brand and products. Zoom-Zoom won Best Automotive Title at the 2009 APA International Customer Publishing Awards.

In 2009 Zoom-Zoom magazine also went digital. The Zoom-Zoom e-zine is a vibrant, interactive publication, bringing the stories of the printed magazine to life online through rich media content including video, games and wallpapers.

Mazda Canada (zoomzoommag.ca) was the first market to launch with this innovative format, and will be followed in 2010 by Mazda USA and Mazda Australia.

Launched in 2009, zzmoments.com is a community space for Zoom-Zoom magazine readers to share their experiences - in pictures - with each other. Images and video can be quickly uploaded and the very best photos get showcased both online and in the printed edition of Zoom-Zoom. It's been a great success with thousands of owners across the globe joining in.

Zoom-Zoom is translated into seven languages and sent to more than 1.5 million Mazda owners in 33 countries, three times a year.

Zoom-Zoom is as much about an attitude as an audience. The magazine sets out to capture 'the emotion of motion', with adrenalin-filled features that are both offline, online and interactive, as this surfing video from the issue one demonstrates.