NOT JUST A MAGAZINE
Marks & Spencer is Britain's favourite high street retailer delivering high standards in food, fashion and home ideas, with more than 600 stores across the country. Redwood has worked with Marks & Spencer for 20 years to develop an emotional connection with its customers about their products, ideas and beliefs.
Your M&S magazine
Your M&S magazine has an in-depth conversation with the M&S customer. It builds on the style and tone of TV and press advertising, but moves it one step on from 'hello, I'm here' to a deeper dialogue of 'help me, guide me'.
Published bi-monthly, Your M&S is the only communication Marks & Spencer has that can do this. With around 3.865 million readers per issue, this means Marks & Spencer can have over 18 million, 30 minute customer conversations a year. This is very powerful and these conversations convert directly into sales and profit.
Published bi-monthly, Your M&S is the only communication Marks & Spencer has that can do this. With around 3.865 million readers per issue, this means Marks & Spencer can have over 18 million, 30 minute customer conversations a year. This is very powerful and these conversations convert directly into sales and profit.
Website content
Within the Marks & Spencer website, Redwood produces a monthly Editor's Choice page of content, driving certain fashion products, trends and looks.
This page not only drives customers into store but also back to Your M&S magazine.
This page not only drives customers into store but also back to Your M&S magazine.
M&S Magalogues
Redwood produces 10 Marks & Spencer publications that serve as direct selling tools. We call them magalogues - the editorial tone and design spirit of a magazine applied to a catalogue.
These conversation-pieces illustrate the broad range of products including seasonal flowers, food and wine, kidswear, which can be purchased in a variety of ways. They are communication tools that educate, inspire and inform customers of the direct purchasing and gifting opportunities that are available from Marks & Spencer.
These conversation-pieces illustrate the broad range of products including seasonal flowers, food and wine, kidswear, which can be purchased in a variety of ways. They are communication tools that educate, inspire and inform customers of the direct purchasing and gifting opportunities that are available from Marks & Spencer.