DON'T BE FASHION.
BE YOU!
La Redoute has been successfully delivering chic fashion straight to our doors since it launched in the UK in 1995. Now looking to further grow its e-commerce business, Redwood is engaging La Redoute's potential online customers with an exciting monthly fashion magazine filled with hot trends and style updates, a fully-interactive e-zine and daily social networking.
La Redoute magazine
La Redoute is a fashion brand but instead of following the hordes it encourages women to celebrate their own style. The magazine embraces this with the Fil Rouge: "Everyone can wear fashion but no-one else wears fashion like you".
The magazine's content is as far removed from a traditional catalogue as you can get. Through style experts, informed fashion editorial, up-to-the-minute catwalk inspired trends and aspirational yet accessible real women makeovers, the magazine makes its readers instantly feel like they are in a conversation with their most stylish best friend.
La Redoute magazine engages with up to 445,000 readers eight times a year and has proven to have a direct impact on sales and profit.
The magazine's content is as far removed from a traditional catalogue as you can get. Through style experts, informed fashion editorial, up-to-the-minute catwalk inspired trends and aspirational yet accessible real women makeovers, the magazine makes its readers instantly feel like they are in a conversation with their most stylish best friend.
La Redoute magazine engages with up to 445,000 readers eight times a year and has proven to have a direct impact on sales and profit.
La Redoute e-zine
The digital La Redoute magazine is not just a one-dimensional page-turner version of the paper product. Instead, to create an exciting online proposition, the Redwood team took the traditional fashion magazine format and brought it to life with informative stylist interviews, seasonal catwalk footage and fully interactive features.
La Redoute social networking
Redwood has created an immediate dialogue with La Redoute customers through the social networking sites Facebook and Twitter. Everyday the same editorial team that creates La Redoute magazine engages with fans and followers of La Redoute by driving timely fashion trends, hot style news and exclusive discounts directly to them.
