GO BEYOND
DRIVING
If Land Rover were a person, he'd be an explorer, adventurer and an adrenalin junkie. Redwood's work with Land Rover captures the spirit of Land Rover in print, online and in a series of videos, which have been shown on the Discovery Channel.
Onelife magazine
Land Rover is a well-traveled, adventurous brand, so it's only appropriate that Land Rover Onelife is a truly global project with a world-wide view.
Onelife regularly heads to the far reaches of the Earth in search of a good story. In the past year, the magazine has transported readers from Genghis Khan's sacred mountain in the heart of Mongolia and the birthplace of world music in Morocco to the Ifugao tribelands of the northern Philippines and the poaching fields of the African Savannah. more
Onelife regularly heads to the far reaches of the Earth in search of a good story. In the past year, the magazine has transported readers from Genghis Khan's sacred mountain in the heart of Mongolia and the birthplace of world music in Morocco to the Ifugao tribelands of the northern Philippines and the poaching fields of the African Savannah. more
Onelife prides itself on using top-quality editorial, beautiful imagery and exciting design to epitomise the Go Beyond spirit and represent the modern face of the Land Rover brand. This biannual publication with a worldwide circulation of 300,000 is also well-regarded by the customer magazine industry, winning both Most Effective Automotive Magazine and Best Customer Magazine at the 2006 APA awards and International Publication of the Year in 2007.close
Onelife iPad app
The first iPad application launched by Redwood for Land Rover, the Onelife app takes the spirit of adventure to a new format. The app, rich in video and interactive content, brings to life that spirit in a way which is unique, fresh and engaging for a wider audience.
Global editions
Not only does the editorial content of each issue stretch across the globe, but the magazine itself is also translated, adapted and delivered to over 60 international markets worldwide, including the USA, Europe, China and Japan. As a result, the magazine's global content is diverse and designed to meet the wide-ranging demands of the international markets to which it is distributed.
Tailor-made local pages are also created to customise the magazines for each country: the Onelife team works closely with a team of translators and foreign-language sub-editors to ensure that the stories are carefully translated and remain true to the original feature, but also that the local pages blend seamlessly with the core global content.
This means the magazine's essential strengths remain consistent across the range of editions and the editorial quality is not compromised. Foreign-market surveys show that Onelife is a powerful and effective magazine for readers across the world.
Tailor-made local pages are also created to customise the magazines for each country: the Onelife team works closely with a team of translators and foreign-language sub-editors to ensure that the stories are carefully translated and remain true to the original feature, but also that the local pages blend seamlessly with the core global content.
This means the magazine's essential strengths remain consistent across the range of editions and the editorial quality is not compromised. Foreign-market surveys show that Onelife is a powerful and effective magazine for readers across the world.
Video content
The Onelife team has produced eight films up to 25 minutes in length for Land Rover, including documentaries that highlight Land Rover's work with charities such as the International Federation of the Red Cross and The Born Free Foundation. One of these films recently won the coveted 'Best Use of Video' award at the International Customer Publishing Awards 2009.
