FEELING
ON TOP OF THE WORLD
Launched in 2006, Boots Health Club is part of the Boots Advantage Card loyalty scheme, with dedicated offers and content aimed at Boots customers aged over 60. The club empowers its members to improve their health and wellbeing with advice and information targeted at their interests. Redwood creates the club's magazine and email programme content. Redwood also produces health communications aimed at women under 60 for Boots.
Boots Health Club mini-magazines
The Boots Health Club mini-magazine inspires and informs Advantage Card members aged 60 and over who are interested in health. Typical topics include seasonal wellbeing, heart health, vitamins and supplements, pharmacy news, nutrition and new product options, all presented in an eye-catching A5-size format.
Email activity
The monthly email programme delivers topical, personalised and seasonal messages to members as well as offers on relevant health products they can buy online and/or in store.
