Boots Health & Beauty magazine
Details
- Frequency: Bi-monthly 6 issues per year in line with key sales periods
- Circulation: 1.6 million (publishers statement)
- Readership: 3,052,000 million (NRS Jan - June 09)
- Distribution: Nationwide through all Boots stores. Free to ad card holders, £1 to non card holders
Reader Profile
- 91% female (2.7 million)
- 63% ABC1 readers (1.9 million)
- Target audience: ABC1 women 25-44*
- Mean Age: 42*
*Source: NRS Jan - Jun 09
Boots Health & Beauty readers are a tough audience to reach using traditional women's monthlies.
64% (1.2 million) Boots Health & Beauty magazine readers do not read any of the top 10 circulating paid-for women's glossy monthlies.*
*Glamour, Cosmopolitan, Good Housekeeping, Marie Claire, Woman and Home, Prima, Company, Red, Vogue, Elle. (NRS Jan - June 09)