Boots Health & Beauty magazine
Details
- Frequency: Bi-monthly 6 issues per year in line with key sales periods
- Circulation: 1.6 million (publishers statement)
- Readership: 2.6 million (NRS Jul - Dec 10)
- Distribution: Nationwide through all Boots stores. Free to ad card holders, £1 to non card holders
Reader Profile
- 91% female (2.5 million)
- 61% ABC1 readers (1.7 million)
- Target audience: ABC1 women 25-44*
- Mean Age: 42*
- 79% of readers have taken some action as a result of reading health & beauty
- 60% have actually visited a Boots store as a result of reading the magazine*
*Source: NRS Jul - Dec 10 and Synovate readership survey (Nov/Dec 10)
Boots Health & Beauty readers are a tough audience to reach using traditional women's monthlies.
61% (1.7 million) Boots Health & Beauty magazine readers do not read any of the top 10 circulating paid-for women's glossy monthlies.*
*Glamour, Cosmopolitan, Good Housekeeping, Marie Claire, Woman and Home, Prima, Company, Red, Vogue, Elle. (NRS Jul - Dec 10)