About us : Advertising
DANGER: HIGH VOLTAGE
Described as the future of customer publishing from the APA, the award-winning electric! brand is the stylish and irreverent dialogoue (in both print and online) with Virgin Media's savvy customer base.
AWARDS
2010 Webby - Excellence in online advertising
2008 APA Creative awards - Best Designed consumer magazine and Best Overall creative Solution
2008 APA Effectiveness Awards - Launch of the Year and Most Effective Consumer Publishing
For more information contact
Matt Simpson
tel: +44 (0) 20 7747 0972
email: matt.simpson@redwoodgroup.net
AWARDS
2010 Webby - Excellence in online advertising
2008 APA Creative awards - Best Designed consumer magazine and Best Overall creative Solution
2008 APA Effectiveness Awards - Launch of the Year and Most Effective Consumer Publishing
Matt Simpson
tel: +44 (0) 20 7747 0972
email: matt.simpson@redwoodgroup.net
electric! magazine
Virgin Media brings you their multi award winning customer magazine
electric! readers watch on average 25 hours of television per week
They are also very responsive and 72% have taken action after reading the magazine (based on an average from issues on sale Apr-Oct 2010). *Source: TGI Jul-Jun 10/Optimisa Virgin reader research 2010
- Bi monthly sent out to 400,000 Virgin XL TV customers
- 61% ABC1
- 41% are aged between 15-44 (mean age 46)
- 78% are homeowners
electric! readers watch on average 25 hours of television per week
They are also very responsive and 72% have taken action after reading the magazine (based on an average from issues on sale Apr-Oct 2010). *Source: TGI Jul-Jun 10/Optimisa Virgin reader research 2010
electric! e-zine
View the most up-to-date digital magazine at www.virginmedia.com/electric
The e-zine offers an interactive playground which thrives on rich media and creative executions
63% of readers engage with the content
- A monthly digital version of electric! magazine with exclusive and interactive content
- Emailed to over 1 million subscribers who have opted in
- 75% male
- 45% are aged between 31-50
- 70% have children in the household
- 60% of our readers spend 10-20 minutes reading
The e-zine offers an interactive playground which thrives on rich media and creative executions
63% of readers engage with the content
- 60% enter competitions
- 27% use the video on demand
- 6% have chosen to upgrade their Virgin Media package