About us : Advertising
DANGER: HIGH VOLTAGE
Described as the future of customer publishing from the APA, the award-winning electric! brand is the stylish and irreverent dialogoue (in both print and online) with Virgin Media's savvy customer base.
For more information contact
Michael Grace
tel: +44 (0) 20 7747 7327
email: michael.grace@redwoodgroup.net
Michael Grace
tel: +44 (0) 20 7747 7327
email: michael.grace@redwoodgroup.net
electric! magazine
- Multiple award-winning customer title from Virgin Media. Recently described as 'like looking into the future of customer publishing'
- Quarterly to 400,000 homes in the UK, all with Virgin TV and Broadband
- 62% ABC1
- 79% Homeowners
- Aged 18-55
- 100% have a broadband connection
- 56% of readers have taken an action as a result of reading the magazine
electric! e-zine
- View the most up-to-date digital magazine at www.virginmedia.com/electric
- Monthly digital version of electric!
- E-mailed to over one million people who have opted in to receive their entertainment guide online
- Similar in style and tone but completely repurposed content led by video
- 63% male
- Rich Media allows an interactive playground that thrive on creative executions but with tangible ROI possible for press, online and broadcast teams
- Click through performance excellent; averaging 4-7% for all advertising campaigns so far!